An Chou

GEO (Generative Engine Optimization) is the practice of getting generative AI — ChatGPT, Perplexity, Gemini, Claude — to cite your content and mention your brand when it generates answers.

AEO (Answer Engine Optimization) is the practice of making your content the answer an AI gives directly.

SEO (Search Engine Optimization) aims to rank your pages high in search results and earn the click. AEO (Answer Engine Optimization) aims to make your content the answer an AI gives directly. GEO (Generative Engine Optimization) aims to make you a cited source when an AI generates a long-form response.